Promotional & Developmental Initiatives

Promotional & Developmental (P&D) initiatives of the Bank are woven around Mission Swavalamban, which has four distinguishing pillars viz., Sampark, Samwad, Suraksha and Sampreshan (4S) and a fifth pillar viz., “Sangam”, a confluence of four pillars.

SAMPARK – SIGNIFYING “CONNECT WITH MSMEs AND ENTREPRENEURS”

Working as counselling centers in 100 districts of Uttar Pradesh, Bihar, Jharkhand, Telangana and Odisha to guide and handhold aspiring entrepreneurs.
1,000-plus enterprises (36% women-led) set up in FY 2021.

A series of webinars covering topics related to New-age digital platforms of TReDS, GeMs.
Session from representatives of Medium and Large Industries on domain knowledge and corporate governance.
15 programmes concluded in FY 2021 benefitting 600-plus MSEs.

Partnered with the CDFI to launch an IVR and webapp, ‘Swavalamban Digi-Gyanshala’ for promoting the spirit of entrepreneurship.
Over 1.15 lakh aspirants have been covered by this initiative.

Supported ASRLM to organise ASOMI SARAS Fair 2021.
ASOMI has been developed as the umbrella brand for all SHG products developed under the aegis of ASRLM.
113 stalls recorded sales of ₹4.18 crore in 14 days.

SAMWAD – DIALOGUE TO STRENGTHEN RELATIONS AMONG VARIOUS STAKEHOLDERS OF THE MSME SECTOR

Swavalamban Crisis Responsive Fund (SCRF) under SRF

Set-up SCRF with the support of FCDO, Government of UK, to support free onboarding of MSMEs on the TReDS platform.
11,600-plus MSMEs onboarded on the portal.

Digital Bouquet

Built a virtual ecosystem with Udyamimitra/Stand Up India Portal to bring together all stakeholders in the MSME ecosystem.

SURAKSHA – TO CREATE AN ENABLING ENVIRONMENT FOR THE GROWTH OF MSMEs

COWE Mart

Designed COWE Mart for digital connect through a user-friendly, one-click Buyer-Seller connect, through WhatsApp.
98 women entrepreneurs onboarded on the portal.

Role Models

Supported 76 role models in 11 districts of four states through 20-plus activities.
Resulted in increase of monthly income of these role models by more than 70% ranging from ₹2,750 to ₹20,000 and with aggregate monthly income of around ₹6 lakh.

SAMPRESHAN – CONSTRUCTIVE ENGAGEMENT WITH POLICY MAKERS & MSME ENTREPRENEURS

Project Management Unit (PMU)

Set-up PMUs in 11 states, viz., Assam, Andhra Pradesh, Delhi, Gujarat, Haryana, Karnataka, Maharashtra, Rajasthan, Tamil Nadu, Uttar Pradesh and Uttarakhand.
Aimed to strengthen the MSME ecosystem and transferring the good practices through learning sessions.

Swavalamban Info Series

Created a digital bouquet of products such as the knowledge series, info series, radio jingles, videos etc.
During FY 2021, five volumes were released and widely disseminated among the stakeholders.

SANGAM - “CONFLUENCE”, INITIATIVES WHICH INHERIT THE TRAITS OF MORE THAN ONE OF THE 4S PILLARS

Swavalamban Silai Schools

Aims to create and promote “Homepreneur” role models in partnership with USHA International.
Silai Schools opened in 1,638 villages of 24 districts across seven states.
Homepreneurs further enrolled 16,982 learners – an average of 10 new enrollments per direct beneficiary.

Micro Enterprise Promotion Programme (MEPP)

Aims to promote viable micro enterprises for employment generation.
At present, seven MEPPs are up and running.
During FY 2021, 48 programmes were conducted, benefitting 3,337 participants and set up 420 enterprises that employ 1,866 persons.

EU Switch Asia Bamboo Project

Aims to promote bamboo-based enterprises and generate green jobs in 9 backward states, including 5 in NER.
1,373 bamboo-based enterprises – 900 of them during FY 2021 – were established/ upgraded.
4,215 bamboo artisans benefitted under the initiative, including 2,500 in FY 2021.

Sanitation & Hygiene Entrepreneurs (SHEs)

Pilot programme on rebuilding informal workforce, mainly women, by providing training and incubation support in disinfection.
Covered 650 SHEs in 23 states and generated aggregate income of ₹92 lakh.

Swavalamban Assistance for Financial Literacy, adoption of villages and credit and market Linkages - SAFAL

Adoption of 120 villages in the states of Bihar and Jharkhand.
Providing financial literacy training to 2,400 livelihood, including migrants, and ensuring their credit and market linkages.

Swavalamban Swabhiman

Partnered with Microfinance Association of Uttar Pradesh (UPMA).
Aims to provide skill development training support to 100 young aspirants/ artisans, mainly women.

Gramin Navonmesh Protsahan

Aimed to promote/ commercialize 50 rural innovations with thrust on ITI/ Polytechnics in UP, Bihar, Odisha,Maharashtra, Chhattisgarh and Jharkhand.
18 rural innovations supported.

SIDBI Assistance for Harnessing Aspiring Swavalambis - SAHAS

‘Swavalamban Chair for MSME Solutions’ set-up at Government Engineering College, Thrissur.
Aimed to create an entrepreneurial culture in the institution and the region.

Central Institute of Medicinal & Aromatic Plants – CIMAP

Aimed to train participants in the production of quality material of various species of medicinal and aromatic plants.
During FY 2021, online STUPs were conducted benefitting 292 aspirants.

Bank Sakhi Programme

Partnered with Jeevika, SRLM of Bihar, to provide alternate banking and digital financial services in rural areas, especially to poor women.
1,640-plus Bank Sakhis have been created in 36 districts of Bihar.
The initiative also facilitated setting up of 250 kirana stores/rural retail shops.

SWAS/श्वास - Breathing Entrepreneurial Energy

Swavalamban Accelerator established with the help of Mukti in the Sunderbans, West Bengal which is struggling after Amphan cyclone and pandemic.
1,000 SHG women are being trained in Handicraft and Food processing.
Expected to touch 20,000 beneficiaries.

Swavalamban Livelihood Enhancement and Awareness Programme – LEAP - in Leh

Aims to support Sea Buckthorn-based livelihood projects in Leh.
Aimed to create 15 enterprises, covering 75 entrepreneurs and impacting 750 families.

Swavalamban Divyangjan Assistive Tech Market Access (ATMA)

Swavalamban - ATMA fund launched in association with Social Alpha.
Aimed to ease the entry of the assistive technology solution for the end-users, mainly Divyangjan.
Expected to touch around 1,000 lives in the next two years.

SIDBI Centre for Innovation in Financial Inclusion/ SCiFI

Set-up at IIM, Lucknow with the aim of nurturing startups working on financial inclusion.
24 innovative startups are being supported by SCiFI, as on March 31, 2021.

Social Enterprises & Impact Investment

Aims to provide support to Samridhi Fund and its investee companies.
At the Fund level, the support is for strengthening ESG and showcasing the impact.