Mission Swavalamban - Entrepreneurship Awareness Initiative
Swavalamban Print Media Campaign
- Entrepreneurship knowledge series through ToI & HT
- 6 edition series / 7 languages / 185 editions / 4.50 crore readership
- Campaign identified with cartoon character - Mr. Dhandebaaz
Electronic Media
- 2 Radio jingles
- 3 Motivational films
Swavalamban Role models
- Supporting role models in unserved/challenged segments
Awareness through Exhibitions
- Leveraging events like Kumbh Mela, Prayagraj to reach prospective entrepreneurs
- Reached ~35,000 aspirants/ surveyed 3,000
- Game- Kaun Banega Entrepreneur, Nukkad Natak, Puppet show, surveys, interaction were undertaken